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Public gardens have the capacity to have a positive influence on their community though interactions with their guests.
Searching for a new way to demonstrate your public garden is “more than just a pretty place?” Attend and learn to harness your garden’s power to improve lives.
This presentation will show the profound role that art, science, and technology play in building ecological literacy and resilience. Presented by award-winning landscape architect and educator, Roberto Rovira,
Jerusalem Botanical Gardens has pioneered a change in the role public gardens play in their community.
While many municipalities have seen a return of commercial and residential investment, too many remain mired in cycles of poverty, community degradation, poor quality education, and unemployment.
Public gardens are more than simply a collection of plants, displayed for public enjoyment. Public gardens should consider themselves part of the wider cultural sector and must be cognizant of their societal role in the 21st century.
Understanding audiences through insight—whether it’s visitor research, brand assessment, or donor soundings—is key to driving change and action within an organization.
Each Garden has a geographic, demographic, and behavioral footprint they want to focus on. Going digital has made this process easier, more exact, and provided more reliable tools to track return on investment.
Social media is an important element of marketing to Millennials. However, some public gardens lack a strategic social media plan and those with a plan may lack confidence in its efficacy.
The Steppe Garden at Denver Botanic Gardens is an integral piece of a broader research agenda to build and disseminate knowledge on the plants and ecology of the world’s major steppe regions.