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The Major Gifts Pipeline Across Generations
A robust major gift program begins with a strong mid-level giving program. Building your annual gift pipeline will include connecting with new donors, good stewardship, willing leadership volunteers...
Resource
2/27/17
Public Engagement: From First-Time Visitor to Major Donor
While annual garden visitation in the tens or hundreds of thousands provides one metric of success, productive relationships with fewer than 100 major donors can prove far more important to achieving...
Resource
2/27/17
Using Data to Develop a New Membership Program
The Membership program at Longwood Gardens originally launched in 2007 and quickly grew to over 65,000 household Members by 2016. The program, as originally designed, was not able to support future...
Resource
2/27/17
Membership by the Numbers
Data and metrics run our lives today. Membership in the botanical garden and arboreta world is no different. In this session, participants will learn that metrics drive our industry in acquisition,...
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2/27/17
Resource
9/29/16
Teacher Training Mash-Up: Creative Ways to Break Barriers & Engage Educators
This session is a rapidfire mash-up of 5-minute snapshots of creative teacher engagement strategies, small-group brainstormings, and facilitated dialogues. Participants should bring...
Resource
9/26/16
K-12 Career Education: Inspiring the Next Generation of Garden Professionals
As fewer students choose careers in horticulture, it is imperative for public gardens to raise awareness for the diverse career opportunities available in our industry to inspire the next...
Resource
9/26/16
Student Presentations
Consisting of several 15-minute presentations, this session is devoted exclusively to having the future leaders of public horticulture share their latest research findings. Through these...
Resource
9/26/16
Garden of Horrors
WARNING: Several Association members have teamed up to tell a series of terrifying tales – some so shocking, so creepy that you may not sleep a full night again. Topic titles include...
Resource
9/24/16

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