Shaken, Not Stirred: Rethinking Donor/Volunteer Engagement
In 2015, The Morton Arboretum decided to shake things up with a full assessment of volunteer engagement in fundraising programs. Kathleen will discuss the benefits of Arboretum efforts to “shake up, not just stir” long-standing volunteer committees. This session will provide insights and thoughts on how to “shake up” volunteer engagement to achieve new levels of success including details on the benefits of the review, careful management of institutional traditions and long-term volunteer interests, surprising insights regarding younger donor engagement, and maximizing ROI with volunteer committees.
Kathleen Speiss, CFRE, Senior Director of Major Gifts: The Morton Arboretum
Lynne Heinrich, Senior Consultant & Principal: Marts & Lundy