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White House budget blueprint
President Trump released a partial outline of his 2018 budget on Thursday, proposing billions of dollars in spending cuts to most government agencies to pay for large increases in military and...
Resource
3/18/17
special issue
The American Public Gardens Association is proud to announce the launch of a Special Issue of Public Garden.
This issue focuses on plant collections and Plant Collections Network, a flagship program of the Association. Read the below introduction letter from Plant Collections Network Manager, Pam Allenstein...
Article
3/7/17
The Role of the CEO in Fundraising
Fundraising is a team sport. What is the role of the Executive Director in fundraising? How does s/he engage the appropriate key players, the chief development officer and other development...
Resource
2/27/17
It Doesn't Take a Magician: Corporate Sponsors
Corporations can be the most difficult of relationships to cultivate - and keep. A CEO, a Campaign Consultant and Executive Director discuss the entire process. Learn how to qualify your corporate...
Resource
2/27/17
Shaken, Not Stirred: Rethinking Donor/Volunteer Engagement
In 2015, The Morton Arboretum decided to shake things up with a full assessment of volunteer engagement in fundraising programs. Kathleen will discuss the benefits of Arboretum efforts to “...
Resource
2/27/17
The Major Gifts Pipeline Across Generations
A robust major gift program begins with a strong mid-level giving program. Building your annual gift pipeline will include connecting with new donors, good stewardship, willing leadership volunteers...
Resource
2/27/17
Public Engagement: From First-Time Visitor to Major Donor
While annual garden visitation in the tens or hundreds of thousands provides one metric of success, productive relationships with fewer than 100 major donors can prove far more important to achieving...
Resource
2/27/17
Using Data to Develop a New Membership Program
The Membership program at Longwood Gardens originally launched in 2007 and quickly grew to over 65,000 household Members by 2016. The program, as originally designed, was not able to support future...
Resource
2/27/17
Membership by the Numbers
Data and metrics run our lives today. Membership in the botanical garden and arboreta world is no different. In this session, participants will learn that metrics drive our industry in acquisition,...
Resource
2/27/17

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