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Let's Talk Climate: Messages to Motivate U.S. Latinos

Climate change is not a new issue for Latinos living in the United States. Many Latino leaders have provided leadership on climate, and organizations are working to engage Latinos in solutions. Latino climate leadership is accelerating, but further engagement can forth timely solutions at a larger scale. Nearly half of Latinos live in the country’s most smog–polluted and climate–impacted cities and are increasingly vulnerable to the health and economic effects. 

The findings in this report, including words, phrases, and messages, can be used to successfully communicate with Latinos on climate. All of the findings have been rigorously tested and proven effective in increasing saliency and motivation with English– and Spanish–speaking Latinos. You can use this report, along with ecoAmerica’s 15 Steps Guide, to further personalize your message.