Workshops

Optional Full-Day Workshops

Tuesday, June 19, 2012

Growth by Design: Taking a Close Look at Master Planning from Concept to Construction

Time: 8:30 a.m. to 4:30 p.m.
Location: ScottsMiracle-Gro Community Garden Campus at Franklin Park Conservatory and Botanical Gardens
Fee: $60

Looking to raise your garden’s profile in its community, expand its programs, and grow revenues?

To grow strategically and decide which future path to take, public gardens need a living, breathing master plan for guidance. Join this all-day, interactive workshop to learn about master planning from start to finish and what to look out for along the way!

Participants will learn the nuts and bolts about the interrelationships, opportunities, and challenges of master planning. They will also learn who the key players are, where the money comes from, and what pitfalls can be avoided.

Presenters: Garry Clarke, Franklin Park Conservatory and Botanical Gardens; Beth Fisher, The Columbus Foundation; Karen McCoy and Christopher Kimbrel, MSI Design; Julie Moir Messervy, JMM Design Studio; and Michelle Cramer, Cramer & Associates, Inc.

College and University Gardens Symposium: More Relevant Than Ever! How Gardens and Arboreta Help Make Universities and Their Communities Great Places to Live, Work, and Study

Time: 8:30 a.m. to 4:30 p.m.
Location: Chadwick Arboretum and Learning Gardens
Fee: $115

Learn about innovative, successful programs for enhancing your gardens’ value to our parent institutions by enriching student life, offering cutting edge research and curricular opportunities, and bridging from the connection to the local community.

Topics include sustainable agriculture, the successes and challenges of starting a student farm, service learning opportunities for graduate students at Cornell and
Longwood, and a case study of a student and faculty project that has become a local icon in Ann Arbor. This will be an opportunity to make meaningful connections
with other college and university gardens. Featuring a tour of Chadwick Arboretum and Learning Gardens.

Presenters: Kathleen Socolofsky, UC Davis Arboretum; Mary Meyer, University of Minnesota Landscape Arboretum; Michael Marcotrigiano, Botanic Garden of Smith College; Bob Lyons, Longwood Graduate Program, Don Rakow, Cornell Plantations; and others.

Moderated by staff and faculty from The Ohio State Univsersity Chadwick Arboretum and Learning Gardens and the University of Michigan Matthaei Botanical Gardens & Nichols Arboretum

Optional Half-Day Workshops

Wednesday, June 20, 2012

AFP Fundamentals of Fundraising Course I: Developing an Integrated Fundraising Program

Time: 8:00 a.m. – 11:30 a.m.
Location: Hyatt Regency Columbus
Fee: $65

To effectively raise funds for an organization’s mission, it’s important to have a comprehensive plan in place that articulates the organization’s case for support and includes appropriate giving opportunities.

Led by Certified Fundraising Executive and AFP Master Trainer Theresa Haenn, this module covers the importance of connecting that comprehensive plan with
the organization’s overall mission and strategic plan. The module features an overview of campaign types (annual giving, major gifts, and planned giving) with
a focus on the key role of annual giving. Content will include establishing/ensuring that appropriate policies and procedures are in place to both ensure
integrity of donor intent and to honor donors/volunteers in appropriate ways.

Full participation in the AFP Module: Developing an Integrated Fundraising Program is applicable for 3.0 points of CFRE Credit in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

Presenter: Theresa F. Haenn, Alzheimer’s Association Delaware Valley Chapter

Creation, Collaboration, and Cross-Fertilization: Planning the Garden Experience

Time: 8:00 a.m. – 11:30 a.m.
Location: Hyatt Regency Columbus
Fee: $50

Cross-departmental project teams facilitate communication, promote institution-wide support, tap into individual strengths, and reinforce the ultimate visitor experience.

For teams to achieve success in meeting goals, it is critical for leaders to understand the perspectives and responsibilities of the staff who are planning and executing
the project. This hands-on workshop combines model-building, role-play, and lively, relevant conversation meant to explore real-world team dynamics and the alignment of education, collections, marketing, and visitor services to meet the visitor experience goals of any garden.

Participants will leave with the tools needed to facilitate creative program and exhibit planning across the institution. They’ll build actual models while applying the principles of the “Five Ts for a Successful Team” (Talent, Tools, Talk, Time, and Trade).

Presenters: Anamari Dorgan, The Morton Arboretum; Margie Radebaugh, Phipps Conservatory and Botanical Gardens; and Rich Faron, Museum Explorer

AFP Fundamentals of Fundraising Course II: Securing the Gift

Time: 12:45 p.m. – 4:15 p.m.
Location: Hyatt Regency Columbus
Fee: $65

Once the development plan is in place and appropriate policies and procedures are set up, it’s time to actively solicit gifts from donors and prospects.

In this module led by Certified Fund Raising Executive and AFP Master Trainer Theresa Haenn, a closer look will be taken at solicitation strategies for campaign types, focusing most closely on solicitation techniques for annual giving. Additionally, there will be an overview of techniques for soliciting major and planned gifts. Special emphasis will be placed on implementing critical acknowledgement, acceptance, and recognition practices.

Full participation in the AFP Module: Securing the Gift is applicable for 3.0 points of CFRE Credit in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

Presenter: Theresa F. Haenn, Alzheimer’s Association Delaware Valley Chapter

Growing Communities: Community Building and Organizational Development through Community Gardening and Greening

Time: 12:45 p.m. – 4:15 p.m.
Location: Hyatt Regency Columbus
Fee: $65

Organizing a community garden program requires a broad range of skills.

This workshop will allow you to learn tried and true skills needed to start a sustainable community garden. It will allow you to experience yourself and your community in new and empowering ways.

Participants will learn the community building skills needed in a community garden including: community organizing, asset based community development, leadership development, basics of creating and strengthening a community garden organization, and workshop facilitation techniques.

Training Volunteers for Community Greening: A Paradigm for Public Garden Outreach.

Learn about the recently created Brooklyn Urban Gardener (BUG) certificate program and its goal of training community volunteers to mentor greening projects around Brooklyn. Hear tips on how to design, develop and manage a program of urban community volunteers who extend your gardens resources beyond its gates.

Presenters: Beth Urban and Laura Lavid, American Community Garden Assosiation; Robin Simmen, Brooklyn Botanic Garden

Thursday, June 21, 2012

It’s All About Relevance: Defining and Designing Socially Relevant Educational Programs

Time: 8:00 a.m. – 11:30 a.m.
Location: Hyatt Regency Columbus
Fee: $90

Socially relevant education programming is your future.

This includes understanding social relevance, designing environmental education programs to leverage engagement, and extending educational programs with online learning activities. Let us help you figure out which programs are relevant and which online options work best. Attend this session and you will learn concepts, strategies, and the delivery options you need to design relevant instructional programs to move your garden forward.

In this workshop, you will learn how to analyze programs and initiatives, then identify, prioritize, and expand those most scalable and transformative. You will use sample programs as working models to explore multiple strategies, which will engage untapped audiences, and promote and celebrate their involvement.

Presenters: Ry Southard, The Ruth Bancroft Garden; Caroline Lewis, The CLEO Institute; Patsy Benveniste, Chicago Botanic Garden; and Sophie Damerel, The Ruth Bancroft Garden.

Forging New Directions: Brainstorming Breakthrough Design Initiatives for Your Public Garden

Time: 8:00 a.m. – 11:30 a.m.
Location: Hyatt Regency Columbus
Fee: $85

In this tough economic climate, public gardens need visions that attract new and retain current audiences alike.

Join award-winning author and landscape design consultant Julie Moir Messervy and strategic planner Steve Jonas in a half-day innovation and visioning workshop that will help APGA teams forge new design directions for their institutions by generating a Breakthrough Design Initiative. Participants will learn how to position their garden to thrive by emphasizing its unique history, character, features, or design; ways to advance your organization through bold, rather than conventional or generic, solutions; and new visioning techniques for inspiring staff to brainstorm creative ideas as individuals or as a group. At the end, participants will have one or more Breakthrough Design Initiatives tailored to the needs of participants’ institution.

Presenters: Julie Moir Messervy, JMM Design Studio, and Steve Jonas, Concentus Consulting

Friday, June 22, 2012

Keys to a Successful Garden Shop: Maximizing Revenue, and Enhancing Continuing Education and the Visitor Experience

Time: 8:00 a.m. – 11:30 a.m.
Location: Hyatt Regency Columbus
Fee: $45

Socially relevant education programming is your future.

In these days of accelerating costs and uncertain funding, public gardens must use all available resources to maximize the profitability of their shops. This workshop
is focused on giving garden personnel, who are responsible for and/or involved in the day-to-day operations of the shop, a practical outline of components to be monitored and evaluated to assure the maximization of revenue, visitor satisfaction, and continuing education.

A well-run retail presence can affect how much the visitor spends in the shop and enhance visitor satisfaction. If mission-related product selection, customer service,
merchandising, displays, selling skills, layout and design, and so on, reach the highest level of effectiveness, the visitor’s perception of their visit will be strengthened
and revenue will increase.

Presenter: Andrew Andoniadis, Andoniadis Retail Services

Workshop for Small and Medium Gardens: Pathways to Success

Time: 8:00 a.m. – 11:30 a.m.
Location: Hyatt Regency Columbus
Fee: $20

Small and medium public gardens have unique issues related to size, staff, and budget constraints.

Participants will learn successful strategies from their peers on each of these topics: Master Plans and Strategic Plans—What Are They, Why Do You Need Them,
and How Do They Work Together; Board Development—The Path from Working Board to Fundraising Board; Multiple Paths of Garden Revenue—How to Diversify Your Revenue Stream.

These strategies are essential to maximizing efficiencies of staff and resources, leading small and medium gardens down the pathway to success. In addition, participants will have a chance to network with other small and medium garden leaders.

Presenters: Michelle Provaznik, The Gardens on Spring Creek; Julia Rundberg, Idaho Botanical Garden; and Michelle Conklin, Tuscon Botanical Garden

Stormwater Wise

Time: 8:00 a.m. – 11:30 a.m.
Location: Hyatt Regency Columbus
Fee: $50

It has been said “water is the next oil.”

As educational resources and community leaders, gardens hold the unique opportunity to educate the public about the importance of stormwater management through the artful and resourceful design solutions in their displays, serving as an impetus for sustainable development. Participants will gain a basic understanding
of stormwater issues as well as solutions including porous paving, bioswales, rain gardens, lagoons, green roofs, and water-efficient vegetation.

Participants will learn how institutions of various sizes with limited resources have implemented stormwater best management practices throughout their institutions,
achieving remarkable reductions in per capita water use, cost savings, and educational opportunities. The benefits and challenges, strategies for performance
monitoring and data collection, as well as the opportunity for education beyond the garden’s “walls,” will be discussed.

Presenters: Joel Perkovich, Phipps Conservatory and Botanical Gardens; Cindy Tyler, Terra Design Studios; Charles Zidar, Missouri Botanical Garden; Keith Kaiser, Fellows Riverside Gardens; Shirley Dommer Walczak, Boerner Botanical Gardens; Cassie Banning, Minnetrista; Clifton Smith, Jordan Valley Water Conservancy District; and John Buck, Civil and Environmental Consultants