Thursday, May 23, 2013 (8:15 a.m. – 9:45 a.m.) Location: Arizona VI-VIII
Campaign Evolution! How Today’s Funding Climate is Challenging You to Change your Ways
When it comes to campaign fundraising, some of the tried-and-true methods still work. However, if you’re still subscribing to “what worked then will work again” thinking, you’d better start evolving your game plan. Learn what rules to break for campaign success now. Major fundraising campaigns have long followed a typical playbook when it comes to organizing structure, developing policies, managing volunteers, and stewarding donors. And for the most part, these “rules” have withstood the test of time. But when an organization is new, or when it doesn’t have a deep prospect pool in their community, or when board members and campaign volunteers have less time than ever before, and when donors are changing the rules on how and when they give, it’s time to re-think the traditional approach to
campaign fundraising. Development directors from two gardens – one old, one new – both undertaking their first major campaigns will share, with their campaign counsel, their experiences with the new campaign paradigm. Participants will gain new perspectives on managing staff time, volunteers, and how donors want to give now and to be recognized.
Presenters: Joan Thomas, Director of Development, Bok Tower Gardens; Greer Polansky, Senior Consultant; Carrie Henderson, Director of Development, Oklahoma Centennial Botanical Garden; Rick Daley, Partner, EMD Consulting Group, LLC.
Thursday, May 23, 2013 (10:00 a.m. – 11:30 a.m.) Location: Arizona VI - VIII
Benches, Bricks, Beauty and Bounty ~ The Pleasures and Pitfalls of Smaller Scale Donor Naming Opportunities
How can you best use small gift naming opportunities in your garden to solicit, recognize, and steward donors? Plaques, benches, books, and labels recognizing donors provide meaningful donation and fundraising options. Smaller scale (from $500 to $25K or so) offerings can encourage individuals and businesses to support your organization with unrestricted gifts useful in running your operation. The session will include a snapshot of adoption and tribute programs in a variety of organizations including government, the results of a survey of such programs within public gardens, and a discussion. Participants will hear about the benefits and challenges of offering and carrying out such smaller-scale naming programs, become enlightened on what to consider before starting – or evolving – such programs, and be inspired to take donor development in new directions. How do you engage smaller gift donors in a way that makes them feel their gift is special while not putting a burden on staff or making long-term promises your organization cannot keep? What sorts of program will be memorable and manageable for a donor while also being meaningful and manageable for your garden? Hear, share, explore the question – is there a conflict of bounty vs. beauty?
Presenters: Madeline Dobbs, Director of Development and Marketing, American Public Gardens Association; Susan Lacerte, Executive Director, Queens Botanical Garden;Beth Anderson, Director of Development, Cornell Plantations; Vanessa Roach, Executive Director, The Elizabeth F. Gamble Garden.
Friday, May 24, 2013 Concurrent Session i (10:00 a.m. – 11:30 a.m.) Location: Arizona VI-VIII
Co-Evolution: Creating Regional Partnerships to Share Vital Resources
Regional partnerships are catalysts for institutions to gain valuable resources, connect to their surrounding communities, and advance their mission. There are opportunities for gardens to form these symbiotic relationships with other area gardens, museums, schools, nonprofits, businesses and other community entities. Sharing resources can strengthen membership, volunteerism, funding, advocacy, publicity, training, and education – ensuring an institution’s survival in a Darwinian world. Gardens must recognize their strengths, acknowledge any deficits, and then identify possible partners within their community to work with in furthering the garden’s impact.The horticulture Consortium of the Greater Washington area is an example of a successful partnership among eleven institutions in the DC metro area that combine resources to host a collective appreciation day for three hundred volunteers, as well as collaborate to host trainings, exhibits, and conferences. Through the Consortium and other partnerships, public horticulture in DC has grown strong.
Presenters: James Gagliardi, Horticulturist, National Museum of Natural History, Smithsonian Gardens; Cynthia Brown, Manager of Horticultural Collections Management and Education, Smithsonian Gardens; Carin Celebuski, Coordinator of Volunteers, University of Maryland Arboretum and Botanical Garden; Ellen Hartranft, Visitor Services Supervisor, Brookside Gardens; Bill Johnson, Horticulture Volunteer
Manager, Hillwood Estate, Museum & Gardens.
Friday, May 24, 2013 (1:45 p.m. – 2:45 p.m.) Location: Arizona VI-VII
Small Steps, Big Gifts: Simple Planned Gift Tools Every Garden Can Use to Uncover Significant Contributions
Planned giving programs, too often reactive rather than proactive, celebrate realized gifts but dedicate less time to marketing, encouraging new legacy notifications, stewarding existing donors, and quantifying future gifts. This session will share strategies, from gardens varied in size, to identify and engage prospective legacy donors, to raise the visibility of gift planning, and to build long-term relations with these future big donors. Discussion will include options for deepening donor involvement, opportunities for testimonials encouraging others, and services targeting specific member/donor interests. Seeking assistance from allied professionals can introduce prospects to available community resources while forging loyal partnerships with estate planning professionals. Efforts to reach special audiences, with particular charitable planning needs and interests, such as the lesbian and gay community, young professionals, and grandparents interested in inter-generational philanthropy will also be explored.
Presenters: Susan Shattuck, Gift Planning Officer, Desert Botanical Garden; Wendy Belser, Manager of Development, Brookgreen Gardens; Michelle Clegg, Director of Donor Relations and Stewardship, The Morton Arboretum.